6. Is it possible to promote affiliate offers on mobile devices? Smartphones are essentially miniature computers, so publishers can display the same websites and offers that are available on a PC. But mobiles also offer specific tools not available on computers, and these can be used to good effect for publishers. Publishers can optimize their ads for mobile users by making them easy to access by this audience. Publishers can also make good use of text and instant messaging to promote their offers. As the mobile market is predicted to make up 80% of traffic in the future, publishers who do not promote on mobile devices are missing out on a big opportunity.
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According to the authority, there is an annual cost of at least £200,000 to procure the system, but the Department for Work and Pensions confirmed the full cost could be covered by the government's new Crisis and Resilience Fund.
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